S e x y
Some people are sensual. Liberated and brave, sociable and inviting and confident. These are the sexy dressers. They’re the life of the party and the center of attention, the spark that gets things going. And most of all, they’re fun.
Choosing a sexy style usually means that someone appreciates beauty, in themselves and others. It means that they know how to tastefully show off and how to draw attention. They’re comfortable in their own skin and love being appreciated by the people around them.
These people are adventurous—in life, in their relationships, and in their bold, bright fashion statements, which draw the eye and complement their wearers’ energy and exuberance. They often find themselves in leadership positions, both because they function so well when they’re the center of attention and because they tend to have outgoing, assertive personalities. They challenge norms, break expectations, and shatter preconceptions. They are going places.
B o h e m i a n
Bohemians are lovers and artists, delighted and delightful, creative free-thinking people who act out to build the kind of world they want to live in. They value friendly, open, harmonious environments. They pay attention to detail and help everyone find their voices—and find their styles. They are sensitive, friendly, and generous, and they live for the moment.
Their sensibilities shy away from harsh contrasts. They avoid blacks and whites in favor of prints and patterns, and they love deep reds, bright greens, and rich burgundies. They might build an outfit around a single favorite piece, or carefully match unlikely colors and styles to create an unexpected but delightful new look.
The result is a wardrobe that reflects their approachable personalities and love of life. Bohemians find joy in the little things—exciting accessories, unusual adjustments, quirky and original styles. They might mix a brand-new fashion with a retro vibe, or draw inspiration from their art, their friends, or the places they love. Their attitude is relaxed. Their outlook is optimistic. Their eyes look up.
E d g y
Some styles don’t quite fit in. They’re too dark, too cold, or too different. Outside the everyday. These styles are all about intensity, and the people who wear them tend to be focused on what matters. They are usually introverted, intuitive, and insightful. Always looking ahead, always moving on to something new or more interesting. Edginess is the enemy of monotony. Edginess is change.
These fashions push boundaries and can clash with traditional values. Their dark color palette can be forceful or mysterious. The sharp lines and hard edges are as striking as they are glamorous: confrontational, clear, and beautiful.
The people who choose these clothes do so for good reason, letting their fashion statements make the first impression. Their tough, layered personalities come from interesting histories and from challenges they have overcome. They are decisive, and are admired for it. Ever-changing, always eager to get to grips with the next problem or the next experience, these are people who love the unexpected both in life and in style.
A t h l e t i c
The athlete aspires to perfection. Athletic dressers do the same. Their impeccable taste is reflected in the fashion choices they make, which are often rare finds or carefully curated ensembles. They understand the power of clean lines and unrestricted movement. They relish the satisfaction of getting something exactly right.
Their styles are grounded in activity and help the wearer feel comfortable—even proud—in their own bodies. Fresh athleisure looks mix eye-catching, form-fitting flattery with ease of movement and dramatic silhouettes straight from the gym.
These people know what they need. They follow fitness programs, value healthy, high-energy food, and enjoy moving their bodies. They build their personal styles around what’s useful and what feels good. The result is a look that combines action with relaxation for a powerful and modern appearance.
D i r e c t i v e
The executive at the head of the boardroom table. The team leader laying out rules and responsibilities. The keynote speaker at center stage. The contractor whose very presence reassures the client: this is someone who knows what they’re doing.
These are directive dressers. Leaders by nature or leaders by training, they know how to take control of a situation and get things moving. Their fashion choices reflect that, evoking power and authority and inspiring confidence. Their sensibilities are refined and their taste is elegant but stark, combining traditional looks with unique and personal aesthetic elements.
To dress this way is to dress with purpose. To choose styles and design ensembles that speak for the wearer in just the way they need. These people are problem solvers, organizer, and honest dealmakers. They let their clothes say so.
U r b a n
Urban fashion is magnetic appeal in the presence of quiet and absolute cool. Its look and feel are inspired by hip-hop, and it has the same blend of style and substance that make the music what it is. Muted colors combine with unusual profiles, textures, and fits to be both laid back and cutting-edge without any contradiction.
The people who choose these styles are upbeat. They tend to be young, or to have youthful energy and fresh ideas. They’re adaptable and quiet, and they know how to get things done and how to enjoy themselves afterwards. They bring the same determination to crafting their look that they do to their work, and they give everything they have to their teams and friends.
Modern urban fashions combine the best of streetwear with select influences from haute couture. They’re comfortable and suited to long days and longer nights, but they have the edge and energy that only high fashion can provide.
T i m e l e s s
There are some looks that will never grow old. Their elegance and appeal are universal, evoking the most beloved moments of our shared history and the best aspects of modern life. Wearing these fashions well requires both poise and grace, but in return the wearer is granted a perfect balance of beauty and authority.
The people who seek out and curate these styles are knowledgeable and easy going. They are comfortable with themselves and with their place in the world, and in no hurry to change. They believe in tradition, they defend worthy and sometimes conventional ideas, and they stand on principle in a way that few others ever can. Although often quiet and introverted, they lead the way in subtlety and elegance and win admiration from the people around them for their manners and their charm.
Whether old-fashioned or forward-looking, timeless dressers know that these fashions won’t ever go out of style.
F r e e S p i r i t
These are fashions for people who are generous friends, caring colleagues, and sensitive partners. People who are equal parts energetic and gentle, and who define their personal style in terms of what makes them feel comfortable and sets them at ease. Their favorite items are fuss-free but stylish dresses, or outfits designed around clothes that just make them feel good.
Being a free spirit means choosing comfort first and fashion second. It means fashion choices that make you approachable and inspiring, looks and ensembles that match your approachable personality and welcoming attitude. It means understanding that being responsible doesn’t mean being boring, and that being committed doesn’t mean staying the same.
These people are go-getters—active, engaged, and fully present in the world around them. They’re happy to let other take the limelight, but know how to draw the eye when they want to.
C h i c
The chic individual is all things fashion. They embody the latest runway trends. They love everything bold and everything beautiful, finding striking colors and styles and throwing caution to the winds. For them, every outfit is a fashion statement, and every fashion statement matters.
To fit this archetype is to know that Vogue is a holy book. That brands are only as good as their designers. That last season might as well have been last year.
These styles have to be worn well and confidently—they demand both the right attitude and exceptional taste. The people who choose them are organized and proper, sharp and smart and careful. Although many choose to keep to themselves, they make dedicated and colorful friends, and they always striving to look, feel, and do their best. They are thoughtful perfectionists.
M i n i m a l i s t
Minimalists are direct. Straightforward. They’re clear in their preferences and they can translate those preferences into aesthetic choices more easily than anyone else. They like contemporary looks and attractive, comfortable clothes, the kind of styles that look good under any circumstances and manage to be both flattering and casual.
Most people whose fashion preferences tend this way are sociable, outgoing, and warm-hearted. They dress for their friends—to fit in, to feel good, to be part of the group. Many of them are drawn to the modern appeal of designer products, which offer a perfect blend of practical and fun. Expressive, emotionally intelligent, and hard-working, they know where they stand and what they like, and they’re happy to share that fact. They know that sometimes, when it comes to fashion, less is more.
R e t r o
The retro aesthetic combines old-school cool with a decidedly modern open-mindedness. It hums with the flamboyant energy of larger-than-life personalities. It’s experimental by nature, mixing classic colors and patterns with contemporary elements. It takes what was old and makes it new. As it does, it adds fresh ingredients and finds unexpected sources of inspiration.
Most retro dressers are social and friendly, always ready to laugh or share a joke. Their clothes express their values: careful and organized, bright and appealing. Always constructed with meticulous attention to detail. These are people who always have a surprising perspective to offer, or an insight that wouldn’t have occurred to anyone else. They are catalysts of change and guardians of the very best of our past.
E m o
Emo fashions are honest. Their wearers feel things deeply, intensely. They often have trouble staying calm or keeping a perfectly even keel. They find powerful ways to express the joys and sorrows of their lives—to share both what is beautiful and what is terrible.
Their fashion choices are part of how they do that. Anyone who understands the archetype knows that leather, silk, and makeup are a perfect combination. They love rich blacks and complex metalwork. They dwell on brooding silhouettes and revel in eye-catching textures. Their outfits play with sharp contrasts of light and dark.
These are people who know that wearing your heart on your sleeve can be the best way to protect yourself from the world around you. From its sharp edges and cold emptiness. Their fashions celebrate curiosity and deep thoughts, and as they do, they use bold choices to emphasize the ideas that matter most.
S c h o l a s t i c
The scholastic aesthetic is an approach to life as much as it is an approach to fashion. Its styles are defined by fluid fabrics and simple ensembles, providing wearers with comfort, freedom, and the ability to concentrate on their work.
The people who live these ideals are typically easy-going introverts, caught up in their heads and focused on what they’re doing. Their fashion statements tend to be mild; to them, the emphasis is more on what you can do than on what you’re wearing.
So their styles are practical. They’re the kinds of outfits that give people space to be dedicated to their work. To put everything they have into learning, producing, and staying engaged. These are looks for everyday excellence…and perhaps just a little bit more.
B o l d
Dress to innovate. Dress to instigate. Dress to get people looking, or talking, or imitating you. Dress to be noticed.
Those are the goals that drive fashions worn by those who like to make a statement. Their styles emphasize originality and independence, taking the best ideas from high fashion and making them their own. Their soaring standards and keen attention to detail shine through in their wardrobes and ensembles.
The people who develop these fashions, and who seek them out, are the kind of men and women who live their lives to the utmost. They thrive in extreme social conditions. They’re spontaneous, they welcome both adversity and new or unique experiences. They are never hesitant and always have a fascinating story ready to hand. They are leaders and risk-takers. They are brave.